Associate Professor Dr Praveen Balakrishnan

Assistant Professor Dr Praveen Balakrishnan Nair completed PhD from Tarlac State University, Philippines in 2010; MBA from Cochin University of Science & Technology in India in 2000; MCom and BCom from Mahatma Gandhi University, India from 1993-96, Dr Praveen Balakrishnan Nair is currently an Assistant Professor of School of Management for Post-graduate Studies at Heriot Watt University, Malaysia campus. Prior to his current portfolio, Dr Praveen was a Senior Lecturer at Curtin/ Swinburne University of Technology, Australia from 2010-13. From 2005-10, Dr Praveen was a visiting professor to Jiaotong University, Xian; Southern Yangtze University, Wuxi, Shanghai and Nanjing Audit University, Nanjing, China. Other than published journal papers in research areas of Corporate Social Responsibility, Environmental Marketing, Green Consumer Characteristics, Next Generation Technology, Environmental Technology & Behaviors from 2009-14, Dr Praveen had published books including (a) A Case of CEO Strategies and Apple Inc. (ISBN 978-81-920730-19). (b) Moulding A Socially Responsible Manager from Macmillan Advanced Research Series (ISBN 023-032-825-3)”.
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